About Cenvar Roofing

Roofing & Solar done the way we'd do it for Mom.

Serving 15,000+ homeowners across VA, WV, & TN since 2012 with 4.9-star rating and family-level care.

From Spec Homes to Roofs That Last

Chris Good grew up swinging a hammer beside his dad, then built spec houses throughout the 2000s. When the 2008 housing crash killed the high‑end market, he pivoted, rehabbing bank‑owned homes and discovering that reliable tradespeople were painfully scarce.Realizing homeowners just wanted contractors who show up, keep promises and treat them like family, he launched Lynchburg Roofing in 2011 with one guiding principle: “Do it the way you’d do it for your mom.”

Enter Juan Villegas: The 1‑in‑500 Roofer

During those foreclosure rehabs Chris hired Juan Villegas (see his picture below in the Executive Team section), an Alabama roofer whose one‑man crew finished a “full‑day” punch list in two hours...perfectly. Their shared work ethic turned a “temporary roofing sideline” into a dedicated business, with Juan now Director of Quality Control.

Scaling Through Transparency

Chris next met Dave Reed (also pictured below), a youth‑pastor‑turned‑numbers‑wizard who joined at $12/hr, took over the books and insisted on radical financial transparency and reinvestment. That discipline fueled the growth from one crew to ten branches.

Why the Name “Cenvar”?

As the company expanded beyond Lynchburg, customers were worried that Cenvar wasn't local even though we planted physical branches in their back yards. That's when Cenvar had the name change contest and became Cenvar (Central Virginia Regional) Roofing in 2019. Cenvar Solar launched in 2023, and the Commercial Roofing division started in 2024.

Growing up in a southern Campbell county Mennonite community, Chris graduated from Bethel Mennonite School in 1991. He pursued Pre-Med and Music at Liberty University, but dropped out after 3 years to start Good's Construction Company LLC. Adapting to the late 2000s housing crisis, Chris transitioned to residential re-roofing and continues operating as Cenvar Roofing today.

Chris Good

CEO

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Allen Branscome, Cenvar's COO, transitioned from a 30-year food industry career in sales and manufacturing. Previously a VP of Sales, the West Virginia native now resides in Lynchburg for 9 years. Passionate about others' success, Allen spends his free time outdoors, riding motorcycles, and with family.

Allen Branscome

COO

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Dave Reed, co-founded a roofing company in Milwaukee during high school. He later established another company in South Carolina while pursuing college and pastoral ministry. In 2012, Dave relocated to Virginia and became a youth pastor. Joining Cenvar Roofing in 2013, he oversees finances, planning, strategy, and growth. Outside work, Dave is active in church ministry and enjoys family time, hiking, camping, and going to the beach.

David Reed

CFO

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In 1997, at 18, Juan joined Heat Construction in Raleigh, NC as a roofing helper. After five years, he became a foreman. In 2009, Juan started a subcontracting roofing company in Alabama, working with Atlas Roofing and Willoughby Construction. In 2011, he moved to Lynchburg and met Chris Good. Juan's roofing expertise and management skills inspired Chris to create Cenvar. Juan progressed from foreman to superintendent, and now heads Quality Control as a partner.

Juan Villegas

QA Director

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Ryan is the Executive Director of Operations at Cenvar Roofing & Solar, overseeing smooth and efficient operations aligned with business strategy. Previously, he was COO at Cenvar and gained extensive experience in process optimization and efficiency at SSI Technologies as a Senior Manufacturing Engineer. At Sharpe Products, he honed his leadership skills as Plant and Production Manager for over five years.